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Arrive at your own pace, grab your first goodie, and find a spot in the first or second loft – the show is about to begin!

The Creator & Brands Convention is Switzerland’s largest Business & Entertainment Event for creators, brands, and communities. It combines conference, festival, and networking platform into one unique experience.

Look forward to keynotes, panels, masterclasses & workshops – with exciting insights from international brands such as Weleda, TikTok, Sony, and many more.

The convention is for:

• Creators & influencers who want to grow and discover new formats.
• Brands & agencies seeking authentic collaborations with communities.
• Media professionals & innovators interested in trends, AI, and digital culture.
• Fans who want to connect and be inspired.

And the best part: exclusive goodies, brand activations, and plenty of surprises are waiting for you! 🎉

Speakers: Manuel Meier, Creative Direction & Partner, OFFROAD GmbH & Philippe Arbenz, Creative Direction & Partner, OFFROAD GmbH

Description:
Based on more than 200 influencer campaigns, Manuel Meier and Philippe Arbenz share their key learnings – both from the brand perspective and from managing their twelve creators. This dual perspective provides hands-on insights and actionable takeaways: how can brands and creators build successful and sustainable collaborations? The keynote aims to bring both sides closer together and inspire future partnerships.

On TikTok we all fam: How brands can become part of the creator era
TikTok thrives on the creativity of its community – and this is exactly where brands have the chance to become visible on equal footing.

Romina Menzel, Creative Agency Partner DACH at TikTok, shares insights on what really matters in creative content, the role of collaborating with creators, and the key learnings TikTok partner agencies bring from practice.

At the Creator & Brands Convention by Swiss Influence, Samsung demonstrates how technology doesn’t replace creativity but amplifies it. From AI-powered editing to Nightography, features become tools that make content creation easier, faster, and more inspiring. Together with photographer and content creator Davide Nestola, Samsung showcases best practices and local examples that highlight the impact of creator collaborations in Switzerland.

Speaker:

Leah Vomvoris – Samsung Influencer Marketing

Tizian Vogelhuber - Senior Category Manager Mobile Division

Davide Nestola – Photographer and Content Creator

In his 30–45-minute masterclass “From My First Sony to Storyworld Pioneer – Efficiency, Emotion & AI in Content”, Timo Wäschle shares how he went from his very first Sony camcorder to producing 247 content pieces per day.

The multi-award-winning storytelling expert – and freshly recognized as Switzerland’s most efficient content marketing agency – reveals:

• how to successfully combine storytelling, efficiency & emotion
• how AI transforms this mix
• and how to become one of the most sought-after consultants & creators in the DACH region.

With over 20 years of experience, he demonstrates how brands can take their visibility to the next level with his method.

Speakers: to be announced soon

Description:
Top influencers reveal how to spot beauty trends early, create authentic content, and use creative formats on TikTok & beyond to maximize reach. A workshop full of inspiration, practical examples, and forward-looking ideas for successful beauty influencer marketing.

From Deal to Partnership – How Brands & Influencers Create Real Value
Speakers: Tamara Glück, Owner of GLÜCK Influencer Management & Consulting, Loris Zimmerli, Influencer

Short description:
Influencer marketing is well established – but the exciting question today is: How do impactful campaigns and real, sustainable relationships emerge from collaborations?

This talk addresses exactly that: Tamara from GLÜCK Influencer Management & Consulting and Loris Zimmerli, a Swiss influencer in the field of comedy & entertainment, take you behind the scenes of their collaboration and partnerships.

Instead of empty phrases, they provide honest insights: What happens when briefings and expectations are unclear? How can you strike the balance between brand requirements and creative freedom? And how can campaigns not only perform in the short term but also foster long-term partnerships?

Tamara brings the management perspective – strategic, consulting, connecting. Loris adds the influencer view – creative, authentic, close to his community. Together, they share best practices, learnings, and impulses that can be directly applied to your own work.

A talk for everyone working in influencer marketing – and for those who want to understand how a deal can grow into a partnership.

Die Bühne für AI-Content Creation – kreativ, innovativ, international. Sponsored by SAE

Mit dem AI Media Award lancieren SSIA Smile Swiss Influence Award und AMA AI Media Agency gemeinsam ein neues Format, das wegweisende Projekte im Bereich KI-generierter Inhalte auszeichnet. Der AI Media Award ist in die Plattform des SSIA Smile Swiss Influence Award eingebettet.

Der AI Media Award fördert gezielt eine neue Generation von AI-basierten Content Creators und versteht sich als Schaufenster und Schnittstelle zwischen kreativer Avantgarde und der Werbe- und Medienindustrie. Die Auszeichnung trägt aktiv zur Sichtbarkeit und Weiterentwicklung KI-gestützter Medienkunst bei – mit Fokus auf Qualität, Verantwortung und Innovation.

Weitere Informationen / Link: https://ai-media-award.com/de/

Jury 2025: Chris Beyeler President, KImpact – Swiss Association for Artificial Intelligence | Pasquale de Sapio Founder & CEO at AMA AI Media Agency | Fabian Frauenfelder CEO & Owner at Hangar Group GmbH | Thomas Frei Director SAE Switzerland | Nik Kleverov Chief Creative Officer at Native Foreign | Nolan Michaels YouTube Educator at FutureTechPilot | Fabian Plüss CEO & Co-Founder at Swiss Influencer Award AG | Andrea Riege AI Fashion Content Creator at AMA AI Media Agency | Barnaby Skinner Deputy Editor-in-Chief at NZZ – Neue Zürcher Zeitung

Crime Scene Social Media
Speakers: Vanessa Rumpold, Social Media Manager & Media Spokesperson / Marco Roduner, Social Media Manager & Media Spokesperson
Short description: How an authority uses social media to prevent crimes, reach young people, and provide genuine insights – honest, bold, different.

In dieser Masterclass zeige ich einen exklusiven Glam-Look, der perfekt zum Smile Swiss Influence Award passt – also red carpet ready! Ich werde live einen passenden, glamourösen Make-up-Look umsetzen und dabei auf Techniken, Tools und Produkttipps eingehen.

Ich durfte bereits mehrere Masterclasses geben – bei der letzten waren über 250 Gäste dabei. Dieses Mal freue ich mich ganz besonders, den Fokus auf einen Award-tauglichen Signature-Look zu legen. Mein Ziel ist es, die Teilnehmenden nicht nur zu inspirieren, sondern auch zum Mitdenken, Nachfragen und Mitmachen zu animieren.