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=> CHF 1200.- pro Kampagne / Jahr
inkl. 4 Tickets für die Awardshow am Abend
Beautifully inspiring all the way – bringing the Corona
philosophy to life through authentic storytelling.
Corona is an exceptional brand with a powerful identity, mindset, lifestyle, philosophy, and even stronger message, centralized around the idea of "disconnecting in order to reconnect with oneself, our inner nature, and others".
To strengthen its presence in the Swiss market, Corona engaged with Kingfluencers to create and implement a powerful influencer marketing campaign, boosting local appeal and connecting to Swiss consumers on an emotional level.
Together with the very detailed vetted Influencer Squad, we have created an 8-step journey spread over 3.5 months, establishing a sequence of creative activities and steps that would allow the influencers and content creators to tell a rich and captivating story over time – all together culminating in "The Limetrack".
In collaboration with Warner Bros and the brand new
Batman movie, Mondelez launched a Limited Edition of OREO.
The goal of generating more awareness for the new Batman movie and the limited edition cookies was underlined with a focus on the playful concept and the mission of OREO: "In a world where the seriousness of adulthood is sucking the fun out of everything, OREO uses the power of a playful spirit to bring people together". What better way to use authentic voices to bring that mission to life?
Mondelez therefore teamed up with us to create a strong influencer marketing campaign where the influencers and content creators showed in a very creative way how a bite of the new Batman OREO cookies can lead you from a world filled with seriousness into one with more playful moments along the way.
With a total engagement rate of more than 6.5% the campaign was a huge success.